How Data Integration and Real-time Guest Intelligence Drive Hotel Profitability

The hospitality industry has been slow in leveraging data in a way that adds value to the business or guest experience. The problem isn't a lack of data. Hotels generate troves of data from reservations, transactions, guest activity, etc. The challenge that hotel owners and operators face is inability to access and act on the data that is siloed across the different systems they’re using. 

This prevents them from getting a complete picture of the hotel’s performance, and this issue only multiplies in the multi-property scenario. Without actionable insights from their data, hotels are literally leaving money on the table.  

Streamlined Data Integration 

The solution lies in innovative technology that puts the guest at the center of everything, but also connects to legacy systems to create a seamless flow of data between systems. Picture this: a platform that provides a unique guest activation engine, unifies hotel data, enriches it with guest data it captures, and delivers actionable insights from many points (POS, reservations system, PMS, booking systems, etc) for the most efficient decision making possible.  

The LasoExperience platform delivers just that, enabling single property operations and hotel groups to achieve the level of data mastery that leads to increased competitiveness, growth, and success.

Introducing the LasoXP Guest Intelligence Layer

The LasoExperience is your ultimate guest engagement and activation platform that ‘sits’ in front of your guests from the moment they book throughout their journey with your hotel. Each and every interaction with your guests, every event, it’s all captured, giving you unparalleled insight into guests behavior, preferences, and actions. 

By exchanging data with the core systems your property is already using, LasoXP saves a ton of time for your management team, eliminating the need to pull reports from the PMS and other systems individually.   

Our enterprise customers benefit from having all their data (number of check-ins, number of orders, most popular offers, etc.) per property funneled to a big data service the hotel is using (Amazon Redshift, BigQuery, etc.) or have the LasoXP team customize the data and connect, for example, a guest data steam to the hotel’s CRM. 

Making a Big Impact with Guest Intelligence 

Whether you are a single hotel operation or a company overseeing several properties, having a comprehensive view of guest data is a game-changer. LasoXP's platform empowers various hotel departments and roles, making their jobs more efficient and guest-centric: 

Marketing: Delivering Personalized Offers

To create a truly personalized guest experience, it's essential to access relevant insights about guest preferences and behaviors throughout their journey with your hotel. This understanding allows you to deliver personalized recommendations and contextual, timely offers, making guests feel valued. With LasoExperience, an automated guest campaign system streamlines this process, allowing you to configure it once and automatically provide guests with relevant offers according to predefined conditions. 

Revenue Management: Maximizing Revenue Sources

Effortless integration of data from various sources, including PMS, POS, and sales systems, enables revenue managers to track data, analyze it, and attribute revenue to the correct source. On top of that, LasoXP provides insights into demand patterns, guest preferences, event data, etc, enabling revenue managers to optimize both room pricing and untapped non-room revenue sources like F&B, golf courses, and events.   

Guest Experience: Enhancing Every Interaction 

With LasoExperience, you can respond to your guests' needs better than ever before and use data, insights, and AI technology to deliver personalized, timely messages to guests throughout their stay at your property. With the AI-powered automated feedback tool, hotels can easily get insights into guest sentiment, identify patterns, and prioritize improvements that would improve guest satisfaction.  

Asset Management: Efficiency through Data-Driven Insights

LasoXP provides a bird’s eye view on the hotel’s operations, so asset managers can make informed decisions based on accurate and up-to-date data. This enables them to identify patterns, spot red flags, and strategize effectively to boost revenue and guest satisfaction. The guest intelligence provided by the platform can be used to refine marketing strategies, optimize offerings, and tailor promotions to specific guest segments.  

Takeaways 

By placing guests at the heart of the experience, LasoXP captures and analyzes every interaction from booking to check-out, providing invaluable insights into guest behaviors and preferences. The platform empowers hotels to deliver hyper-personalized services, maximize revenue, and prioritize guest satisfaction. It's a game-changing leap towards data-driven excellence, an invaluable differentiator in today’s hospitality industry.  

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LasoExperience takes care of the guests' entire journey with your hotel, from reservation to post-stay, opening up new revenue opportunities while focusing on guest needs. Contact us to have a chat and see how we can help!