In 2024, the hospitality landscape evolved rapidly as traveler expectations reached new heights. Guests now demand more than a comfortable stay; they seek hyper-personalized, seamless journeys that begin long before arrival and extend beyond checkout.

In an era marked by evolving guest expectations, labor challenges, and sustainability demands, adopting the right technology is no longer optional for hotels—it’s essential. Here's a look at the key trends shaping hotel technology in 2025, offering insights into how hoteliers can stay ahead.

By mapping out the hotel guest journey and leveraging the latest technology, hotels can engage more deeply at each touchpoint, leading to enhanced guest satisfaction and new revenue opportunities.

Increasing revenue from each guest’s stay is a priority for every hotel. But how do you do that without adding stress to your staff or overwhelming guests? The key is offering extra services that guests value—and doing it at the right time.

Explore how automated guest communication, powered by the LasoExperience platform, can seamlessly cover pre-stay, in-stay, and post-stay touchpoints, enabling you to provide guests with a personalized experience at every step.

Collecting feedback helps you learn from your guests’ experiences so you can continually improve your service delivery and ensure that more of your guests leave happy and satisfied.

Hotels have access to a wealth of guest data, from reservation notes to messages exchanged with guests and details about past purchases and reservations. Yet, despite the abundance of information, many hotels find it challenging to turn this data into something truly useful.

AI-powered guest messaging has been a cornerstone of the LasoExperience platform since day one. Our customers love it, and it's one of the most used features of our platform.

It's time for GMs to embrace new and innovative metrics that capture the essence of today's tech-savvy, experience-driven guests. This means being forward-thinking, relying on data-driven decisions, and really understanding what makes your guests tick.

Optimizing revenue streams while ensuring each guest's needs are met is a common pain point for hotels today. The LasoExperience platform has consistently delivered outstanding results for hotels like yours, transforming the way they interact with guests and generating significant revenue increases.

In the competitive world of hotel marketing, standing out is essential. With so many properties vying for travelers' attention, it's crucial to take advantage of every opportunity to differentiate your hotel.

The ability to create automated messaging campaigns based on behaviors, preferences, and the current context of each guest enables hotels to forge deeper connections and drive revenue like never before.

With automated messaging triggered by key guest interactions, you can effortlessly engage guests throughout their journey, maximizing convenience and satisfaction. Let’s take a look at some of the best use cases for automated messaging in hotels.

Hotel brands and multi-property hotel groups face the ongoing challenge of maximizing revenue while delivering exceptional guest experiences across their diverse portfolio. Navigating this landscape demands a sophisticated approach to marketing—one that not only engages guests effectively but also drives tangible results.

Welcome to your guide on crafting effective guest messages to enhance engagement and activate your guests throughout their stay. We understand the importance of keeping guests engaged and satisfied, and these tips will help you achieve just that.

From providing actionable guest intelligence that powers fully automated marketing campaigns to enabling smooth omni-channel communication, the LasoExperience platform is your property’s most powerful marketing enabler.

Many hoteliers are risk-averse when it comes to modern technology. Too often, technology decisions are made by hotel operations or marketing, roles that are not typically tech-savvy.

Many hotels struggle with optimizing revenue streams while meeting individual guest needs. Traditional upselling and cross-selling methods often fall short, delivering generic offers that don't resonate with individual guests. That's where LasoXP Revenue Engine steps in – offering clear benefits to drive revenue growth and enhance guest satisfaction.

LasoExperience digital authorizations solution helps you replace paper, fax, and email for a more convenient and secure digital experience. In just a few steps, your guests can confirm their payment information prior to their stay ensuring a smoother check in process.

Truly understanding what your guests want can set your hotel apart from the competition. Yet, data silos often prevent you from seeing the full picture, leading to missed opportunities for enhancing guest satisfaction and increasing revenue.

In 2023, the hospitality industry started its much needed revival. On the hotel technology side, the consensus among industry experts is clear – keeping the status quo is no longer an option.

The hospitality industry has been slow in leveraging data in a way that adds value to the business or guest experience. The problem isn't a lack of data. Hotels generate troves of data from reservations, transactions, guest activity, etc.

Every hotel has its unique needs and challenges, and sometimes all it takes is a single addition to your existing technology stack to make a huge difference in the way guests experience their stay.

In the fast-paced and technology-driven hospitality industry, hotel groups and management companies face various challenges that can hinder operational efficiency and guest service. One of the most significant obstacles is the existence of technology and data silos, which make it difficult to gain a comprehensive view of their entire portfolio.

With LasoExperience's cutting-edge technology and Maestro's robust PMS platform hotels can now gain a comprehensive view of their guests' needs and preferences, allowing for seamless interaction and personalized engagement throughout their stay.

Technology has become an indispensable tool for enhancing sales performance and streamlining operations. Let's explore how embracing technology can empower hotel sales teams to excel, leading to increased revenue and happier guests.

Your website is more than just a digital brochure for your hotel. It's a powerful tool that can enhance the guest experience and build trust before they even step foot on your property.

Creating an exceptional guest experience is no longer limited to providing a comfortable stay. Today's travelers seek hotels that value their individuality and offer personalized experiences.

Resorts can be considered as destinations in their own right – they offer everything hotels do and then some. Guests choose resorts for their vacation because of the wealth of experience they provide. A variety of F&B options, entertainment, activities, shopping, SPA, you name it.

Sunseeker Resort Charlotte Harbor, set to open in October 2023, has partnered with LasoExperience, a leading hospitality technology provider, to build a guest experience platform that spans across web, mobile app and messaging channels fully customized to fit the specific needs of the highly anticipated resort.

Every property has a unique mix of events, activities, and amenities to make their guests’ stay truly memorable. However, most hotels don’t have effective ways to monetize those offerings and make them easily accessible to guests.

Hoteliers are constantly under pressure to improve their sales strategies and increase revenue. But old school approaches just don’t cut it anymore. Travelers are used to hyper-personalized buying experiences and they expect the same from hotels – interactions that are unique to their profile or preferences.

Running a successful hotel is no easy feat. From managing bookings to overseeing operations and providing top-notch customer service, it takes a complex web of systems and platforms to keep everything running smoothly. But with so many different back-end systems to navigate, how can hotels maintain consistency and provide guests with a seamless experience that meets their needs?

When it comes to new technology adoption, hoteliers often see it as a cumbersome process that’s not worth the risk. The sentiment is that if it isn’t business critical and can’t get them closer to achieving short term goals, it can wait.

In 2022, the hospitality industry underwent significant changes as it adapted to meet the evolving needs of guests. Hotels and other hospitality businesses have had to find new ways to connect with and engage their customers.

Hospitality has always been a slow changing industry, with an emphasis on high-touch service and people at its core. However, in the past few years we’ve seen the pace of change accelerate, especially in the domain of hotel technology and the way it touches every aspect of hospitality.

The hotel guest journey encompasses the entirety of the guest experience, from initial pre-stay engagement with your hotel all the way to post-stay communication.

Guest experience is a critical piece of the hotel revenue puzzle which is why many hoteliers are now looking for effective ways to integrate guest satisfaction into their revenue strategies. The math here looks quite simple – happy guests equals more revenue.

The hospitality industry has faced more than one challenge in recent years. After the pandemic came inflation and hotels are now pushed to rethink their revenue management practices while focusing on profitability and value delivered to each guest.

There’s been a lot of discussion lately about the benefits that hotel technology brings to hoteliers, but how does this technology impact guests and their experience? This is really what it’s all about – leveraging technology to make guests happier and win their hearts at every digital touchpoint, from pre-arrival to post-departure.

From booking to post stay, there are so many important engagement points for you to start a conversation with your guests. You can leverage automated SMS messaging to send scheduled announcements or messages based on specific triggers (guest checks in, guest makes a request, etc.) and let the system do the work for you. 

The historic Spruce Point Inn resort has partnered with LasoExperience to deliver a complete digital guest experience platform. The platform encompasses a beautifully designed and user-friendly guest app and real-time task tracking, management and analytics dashboard for the front desk staff and operations management.

Resort and hotel operators are becoming increasingly aware that their guests are looking for more authentic and integrated experiences, not just a room. A big part of delivering that is having technology that enables hotels to integrate local products and experiences into their offerings, as well as to communicate with their guests in personalized, context-relevant ways.

Hotels today sell a large number of their rooms through online travel agencies and this is great for generating bookings. However, partnering with OTAs also comes with a huge downside for hotels – they can’t communicate with guests prior to their arrival.

Hotel guests today use their mobile devices for almost anything, they crave convenience, automation of mundane tasks, real-time, one-click service they’re used to from other industries, and an experience that puts them at the center.

In the "new normal", hotels are now focusing on guest experience, and in turn, have found new ways to boost revenue. Upselling to your guests is crucial and there are plenty of opportunities to do it throughout their stay. Contactless hospitality technology plays a major role in creating additional value for both hotels and guests. Something as simple as offering a room upgrade can help increase guest loyalty while increasing revenues at the same time.

There is more interest in hospitality tech solutions than never before and in this article we explain way. Contactless hospitality tech can do many great things for both your business and guests, and here you can learn why.

At the moment, the typical remote check-in journey is complicated by multiple systems, so we’re going to use an example journey with avery, a system that makes the experience seamless for hotel guests.

When it comes to evaluating contactless check-in, the focus has to remain on ROI and measurable benefits that extend beyond the demands of the ‘new normal.’ Let’s look at 5 benefits hotels can expect after implementing a contactless check-in solution.

As your guests start to return in 2021 will your hotel meet their expectations? Guests will undoubtedly expect more control over their experience and they’ll look to their smartphones for that control and enhanced convenience.

Every aspect of the hotel business relies heavily on technology. Everything from reservations, operations, marketing and sales, to guest services, CRM and communications is powered by software.

In this new normal brought on by the pandemic, technology will play an integral role in enabling hotels to successfully reopen and answer to the new demands from their increasingly health and safety-conscious guests. It’s safe to say that technology will act as the key enabler of new working and operating models in the hospitality industry.

While the world is still battling the pandemic, the hospitality industry is facing a battle of its own. The industry is looking towards recovery and hotels are putting plans in place how to safely and gradually reopen. No one knows quite yet how the new normal for hotels will look like, but what we do know is that the experience for guests will look and feel different.

Enabling seamless communication with guests via mediums of their choice instead of requiring them to adapt to something they’re not familiar with is important for your hotel marketing, sales, and the overall guest experience. Most of the guest communication has already moved to digital and mobile channels and this is only going to solidify in the post pandemic era.

Modern hotel technology has introduced new forms of guest communication but it also enabled hotels to capture revenue from new sources while better utilizing their in-house offerings. In the post-pandemic era, the latter has an even bigger significance since hotels will focus more on increasing total revenue per available guest.

When it comes to new technology investments, hotels are focusing most of their attention (and budgets) on guest-facing solutions, and rightfully so. The availability of different self-service technologies, including kiosks, digital signage, apps, and messaging has a massive impact on overall guest satisfaction.

In the post-pandemic era, reinventing the guest experience with technology in order to create a frictionless and contactless experience has become one of the top priorities for hotels. However, there shouldn’t be a trade-off between keeping the personal touch in guest interactions and enabling digital guest touch points. The one complements the other and provides a competitive edge for forward thinking hotels.

Even before the covid-19 pandemic, facial recognition was starting to weave its way into our daily lives. We accessed our mobile devices using our face, express identity platforms like Clear allowed us to move swiftly through airport checkpoints, hotels were looking into using faceID to end long lines at check in.

Our smartphones have become a way for us to enhance our reality and we carry them with us at all times. Still, hotels are not leveraging this enough. Utilizing guests’ mobile phones make their experience better but it also helps hotels reduce staff workload and optimize internal operations.

The COVID-19 pandemic has had a paralyzing effect on the hospitality industry. With the whole world at a standstill, people have canceled their travel plans or postponed them for an indefinite period. Hotels are sitting empty and no one knows how long it will take before people feel comfortable to travel again.

In this article, we’re going to get into details of how your hotel can use messaging to power the entire guest life cycle, from pre-arrival to post-departure, and look at all the different activities that you can automate to bring a positive impact to revenue.

New demands from guests are pushing hotels to adopt new technologies that help them deliver enhanced guest experiences and meet their expectations for seamless, personalized and on-demand services. And they’re increasingly leveraging conversational AI interfaces to deliver what their guests are looking for.

San Francisco Hotel Continues to Remain on the Cutting Edge of Tech-Centric Guest Experiences