Welcome to your guide on crafting effective guest messages to enhance engagement and activate your guests throughout their stay. We understand the importance of keeping guests engaged and satisfied, and these tips will help you achieve just that.
Lead with value
Capture your guests' attention from the get-go by highlighting what's in it for them. Offer enticing incentives such as discounts, promo codes, or exclusive invites to upcoming events. Remember, the first impression sets the tone for the entire interaction.
For example:
"Enjoy the perfect Happy Hour in the beautiful settings of our H Bar. Daily from 4 pm – 6 pm. More info [LINK]".
Keep it short and clear
Keep your messages concise and focused on a single idea. Avoid overwhelming your guests with too much information. Whether it's promoting a happy hour at your bar or a special spa offer, stick to the main message to make it easier for your guests to absorb.
For example:
"You’re invited to Sun Hotel’s VIP guests event on July 14th. [LINK]".
Include relevant links
When sending messages to guests, don't forget to include relevant app links. For instance, attach a booking link when sending personalized offers, or direct guests to the app's event listing for information on upcoming events.
For example:
“Don’t miss out on the excitement of the special night of live music in the H-Bar ! Sign up here [LINK]”
Add a clear call-to-action
Make sure your messages include a clear and concise call-to-action that tells guests exactly what you want them to do next. Use action-oriented language to prompt them to take action, such as "Claim Your Discount" or "Get Offer."
For example:
“We’d like to welcome you to Sun Hotel with a 20% off your first SPA visit! Click to claim: [LINK]”.
Make it visually appealing
SMS is a visual format, so pay attention to how your message looks. A wall of text can be overwhelming and may cause readers to tune out. Break up your message with punctuation, capitalization, and line breaks to make it more digestible.
For example:
“We’re so happy you’re here. ✨Enjoy this $15 anniversary present. 🎁 Valid until March 31st. [LINK]”
Encourage two-way communication
Foster a sense of connection by inviting guests to share their feedback or questions. Including a reply option in your messages encourages interaction and provides valuable insights for improving guest satisfaction.
For instance:
"We’re all ears 👂Share your feedback on how your stay is going so far. REPLY now".
Stay tuned for more insights and best practices to elevate your guest communication strategies!
About LasoExperience: LasoExperience is a guest experience platform that helps hotels build meaningful relationships with guests. The platform fits in the guest journey right after booking, leading the guest through their stay from pre-stay communication, onboarding, mobile key, recommendations, offers, room upgrades, concierge service, follow-up and future bookings.
