In 2024, the hospitality landscape evolved rapidly as traveler expectations reached new heights. Guests now demand more than a comfortable stay; they seek hyper-personalized, seamless journeys that begin long before arrival and extend beyond checkout. For many properties, the key to success has been leveraging technology that enables personalized interactions while streamlining operations.
LasoExperience has worked closely with our hotel customers to create solutions that not only meet these challenges but also anticipate guest needs at every turn.
One of the defining themes of 2024 was the challenge of integrating new technology into hotel operations. For many hoteliers, the journey toward digital transformation can feel overwhelming. To help remove these barriers, LasoExperience introduced a CXM Managed Service offering, designed to make the adoption of our platform seamless and straightforward.
Our Managed CXM service includes:
This hands-on approach has helped hoteliers overcome initial implementation hurdles and fully embrace the benefits of the LasoXP platform, focusing their efforts on what truly matters: delivering outstanding guest experiences.
One of the key developments in 2024 was the integration of automation into our customers’ guest engagement strategies. By leveraging the power of actionable guest data, LasoExperience enabled hotels to create hyper-personalized campaigns that:
These campaigns have proven to be more than just marketing tools—they are integral to building lasting connections with guests, resulting in both increased engagement and revenue.
In 2024, LasoExperience introduced advanced generative AI capabilities that redefined guest engagement and marketing strategies for our customers.
The highlights include:
These advanced capabilities not only streamline operational tasks but also elevate the quality of guest engagement, allowing hotels to foster stronger connections and deliver unparalleled experiences.
Data has always been at the heart of LasoExperience, and in 2024, we further elevated its potential. Our platform now integrates data from multiple guest touchpoints—from pre-arrival interactions to post-stay feedback—allowing hotels to gain deeper insights into guest preferences and behaviors.
Hotels that harnessed the power of AI and machine learning in the LasoXP platform gained a competitive edge by:
By putting data at the center of their strategy, hotels have unlocked new potential for operational excellence and guest loyalty.
The value of investing in guest-centric technologies is evident in the achievements of forward-thinking hotels. The success stories from our customers this year speak for themselves.
Here are a few highlights of how LasoExperience made an impact:
These success stories illustrate how LasoExperience helps hotels turn every guest interaction into a meaningful revenue opportunity, all while enhancing the guest experience.
As we look ahead to 2025 and beyond, LasoExperience is committed to staying at the forefront of innovation. Our goal is not just to meet the current needs of the hospitality industry but to anticipate future trends and challenges. In the coming years, we plan to:
In 2024, LasoExperience equipped hotels with powerful tools to turn guest data into impactful engagement and measurable results. Looking forward, we remain committed to helping hotels build stronger, more meaningful connections with their guests through innovation. Together, we are shaping the future of hospitality—one guest experience at a time.