Truly understanding what your guests want can set your hotel apart from the competition. Yet, data silos often prevent you from seeing the full picture, leading to missed opportunities for enhancing guest satisfaction and increasing revenue. Using the right tool to consolidate and analyze guest data can help you unlock these insights and make more informed decisions.
Next-Level Guest Intelligence
LasoExperience is designed to transform how hotels understand and engage with their guests. The platform provides a unique guest activation engine, unifies hotel data, enriches it with guest data it captures, and delivers actionable insights from many points, like PMS and reservation systems. This holistic view allows you to anticipate and meet guest needs like never before.
Comprehensive Guest Profiles
Imagine having a complete, detailed profile of every guest who walks through your doors. Our platform captures every interaction, event, and preference, integrating data from all key touchpoints to provide a 360-degree view of the guest journey. This depth of insight helps hotels improve guest satisfaction and boost retention rates.
Seamless Data Integration
With LasoExperience you no longer need to manually pull reports from your PMS or other business-critical systems. The platform seamlessly exchanges data with your core systems, saving valuable time for your management team. Whether it's check-ins, bookings, or offers, our platform streamlines this information flow to your preferred big data service or customizes data connections to enhance your CRM.
Empowering Hotel Departments
The ability to act on guest data empowers various hotel departments and roles, making their jobs more efficient and guest-centric:
- Marketing: Personalize guest interactions, recommendations, and services by understanding guest preferences and behaviors, boosting marketing team efficiency.
- Revenue management: Get insights into demand patterns, guest preferences, event data, etc, to optimize both room pricing and untapped non-room revenue sources.
- Guest experience: Deliver maximum value at every touchpoint, improve satisfaction with automated feedback, and identify and reward loyal guests.
LasoExperience places guests at the heart of the experience, capturing and analyzing interactions, streamlining feedback collection, and enhancing decision-making. This not only maximizes revenue but also ensures that guest satisfaction is always a top priority.
