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What if you could personalize every customer interaction to deliver highly-tailored experiences guests are now looking for? From providing actionable guest intelligence that powers fully automated marketing campaigns to enabling smooth omni-channel communication, the LasoExperience platform is your property’s most powerful marketing enabler.
Transform Guest Actions into Conversions
With LasoExperience you have the ability to automatically present tailored offers to guests to customize their hotel experience. LasoXP analyzes and responds to user behaviors in real time so you can automatically provide relevant specials, offers, and promotions based on reservation data and factors like membership, lifetime value, location, and more.
“36% of hotel guests are willing to pay more for personalized service.” Deloitte
These types of offers perfectly fit their current customer journey phase and therefore have the greatest odds of acceptance. Best of all, you’ll configure your campaigns once and watch the guest engagement and conversion soar.
Efficiently Scale 1:1 Messaging
When comprehensive, real-time guest data profiles meet automation magic happens. You can scale your efforts to communicate with each and every guest in a truly personalized way across all touchpoints. Every single message your guests receive, from welcome messages to upsell offers speaks directly to them. No more generic communication - guests will get the right content, at the right time – all without you pushing a button.
Drive Incremental Revenue
When your marketing speaks directly to your guests, it influences their purchasing decisions naturally. Here are some examples of how you can leverage LasoXP automated messaging campaigns:
- Provide customized dining suggestions based on guests' dietary preferences and past dining experiences.
- Create bespoke room upgrade offers for guests celebrating special occasions like birthdays or anniversaries.
- Send targeted promotions for on-site amenities like spa services or golf courses, depending on guests' interests and past purchases.
This type of thoughtful, personalized offers lead to increased conversion rates and drive higher levels of guest satisfaction, positive reviews, and repeat bookings.
With LasoExperience’s combination of marketing automation, AI technology, streamlined reporting, and guest-centricity, you’ll get a unique guest relationship platform that positively impacts both guest satisfaction and your property’s bottom line.
