The ability to create automated messaging campaigns based on behaviors, preferences, and the current context of each guest enables hotels to forge deeper connections and drive revenue like never before.
LasoExperience empowers you to tap into valuable guest insights, crafting offers and content that resonate on a personal level. Connect with your guests one-on-one, and do so at scale with smart automation.
With the right marketing engine, you'll configure your messaging campaigns once and automatically provide guests with relevant offers and content according to various factors like reservation data, lifetime value, group codes, membership, and past activity.
Hyper-Relevant Messaging for Every Guest
Our platform lets you send contextually relevant, just-on-time messages to all your guests from the moment they book. Spa lovers, golf enthusiasts, platinum members, business travellers – now you can personalize offers based on guests’ preferences and past activity so that everyone gets exactly what they’re looking for.
Driving Revenue with Precision Marketing
When your marketing speaks directly to your guests, it influences their behavior and purchasing decisions naturally. Here are some examples of the precision marketing you can achieve with LasoExperience automated messaging campaigns:
- Send tailored family-friendly recommendations to checked-in families
- Send curated wellness offerings to guests who booked SPA
- Create exclusive packages for your loyalty program members
- Send invitations to events held at your hotel based on guests' past attendance
- Provide reduced parking prices to guests who stayed at your property recently.
By framing offers as value adds and sending them to the right guest at the right time, you'll positively impact revenue while enriching guest experiences.
Your Most Powerful Marketing Enabler
LasoExperience isn't just a platform, it's a disruptive marketing enabler. By leveraging our automated campaigns, guests receive offers aligned with their preferences, increasing conversion rates, guest satisfaction, positive reviews, and repeat bookings.
Learn more 👉 LasoXP for Marketing
