Hotel brands and multi-property hotel groups face the ongoing challenge of maximizing revenue while delivering exceptional guest experiences across their diverse portfolio. Navigating this landscape demands a sophisticated approach to marketing—one that not only engages guests effectively but also drives tangible results.
This is where LasoExperience shines, offering a unified platform for marketing automation, data aggregation, insightful analytics, and AI-enabled predictions.
Precision marketing at a brand level
The LasoExperience platform serves as a unique guest activation engine, consolidating hotel data from various touchpoints and enriching it with valuable guest insights. It enables multi-property hotel groups to make informed decisions based on comprehensive data analysis.
By integrating data from multiple sources such as POS, reservations, and booking platforms, LasoXP offers a holistic view of guest behavior, powering personalized experiences and targeted marketing campaigns.
360° view of performance
With LasoExperience, hotel brands and multi-property hotel groups gain access to a single-view dashboard providing a comprehensive overview of guest and performance data across their entire portfolio. This 360° view empowers them to identify trends, spot red flags, and create effective marketing strategies to maximize ROI.
Key benefits for hotel brands
- Unlock guest intelligence: Harness valuable data to craft tailored offerings, drive revenue, and enhance guest satisfaction across properties.
- Optimize revenue streams: Identify high-performing offers, popular amenities, and upselling opportunities to maximize ROI.
- Harness AI-powered predictions: Leverage the platform’s advanced AI capabilities to uncover patterns, preferences, and trends for strategic decision-making.
- Ensure guest engagement consistency: Implement standardized protocols for digital guest experiences, activation, and support across your entire hotel group.
No matter your brand's size or performance, LasoExperience can transform your hotel marketing with high-level tools and analytics. Learn more here.
