Resort and hotel operators are becoming increasingly aware that their guests are looking for more authentic and integrated experiences, not just a room. A big part of delivering that is having technology that enables hotels to integrate local products and experiences into their offerings, as well as to communicate with their guests in personalized, context-relevant ways.
Hotels need a way to inform and inspire guests by showing them different ways they can make their stay even more memorable. If guests could then also book local attractions and activities, such as wine tastings, bike tours, etc., via the same app, this would help hotels significantly increase total revenue per available guest.
This is something that we at LasoExperience try to do – make it easy for hotels to deliver a truly authentic experience.
So, how exactly do we make this happen?
With the LasoExperience app, hotel guests are presented with inspirational and promotional content based on the time and day of their stay and their activity. This ‘guest context’ data is used to build affinity in their profile.
For the guest this means discovering a pool of relevant events, activities and offers without feeling like they're being sold to. It's a way for them to effortlessly design their dream stay.
Using Hotel Tech to Attract Local Visitors
Attracting local visitors and maximizing their experience is often an underutilized and overlooked opportunity, especially for larger city center hotels and resorts that are typically defined by multiple outlets, activities and local attractions.
Even after partnering with relevant local businesses to differentiate their offerings, many properties still don’t have the most efficient way to promote those added-value packages to their guests. With the help of a platform like LasoExperience, hotel operators can easily showcase the best of what their local area has to offer. In addition, they can promote special events, both on and off property.
For example, a hotel can throw a special event that both their guests and local visitors would enjoy. A luxury resort can throw a cooking event with a Michelin star chef, a downtown boutique hotel can organize a live music night with local musicians, and so on.
Another way hotels can attract locals is with unique dining experiences. Whether it’s your restaurant’s settings, an unusual theme, or a star chef, when people have a great time dining at your hotel they’ll be inspired to explore everything else you have to offer. Next thing you know, you’ll have locals visiting for a relaxing spa day, a morning at the golf course, or they may even book events such as weddings, rehearsal dinners, business meetings etc. at your hotel.
For all of the above reasons, it’s important that hotel operators have an easy, elegant way to showcase their events and dining experiences to both guests and visitors. With LasoExperience mobile and web app, this is made painless for hotel operators.
Even if a guest isn’t staying at the property, a custom URL can lead them to an alternative promo banner on the home page to ask them to capture their details and create a profile without booking a stay. After that, visitors can browse and explore everything that a hotel has to offer.
Takeaways
Great restaurant, huge indoor swimming pool, live music Fridays, special seasonal events, you name it. There are so many ways to make your guests’ stay even more memorable while at the same time attracting locals to your property. And by using the right hotel technology, you can deliver timely and relevant information and offers to both local visitors and guests and build a steady stream of additional revenue.
LasoExperience is helping hotels improve guest communication throughout the guest journey while maximizing guest lifetime value. Contact us to have a chat and see how we can help!
